Alcohol Advertising Essay #3 - Diego Loza

 

alcohol advertising essay

Alcohol Advertising and Youth Research clearly indicates that, in addition to parents and peers, alcohol advertising and marketing have a significant impact on youth decisions to drink. "While many factors may influence an underage person's drinking decisions, including among other things parents, peers and the media, there is reason to believe. Alcohol advertising was found to be significantly related to total and nighttime vehicle fatalities, although the effects appeared to be greater for older than for younger ( to year-old) drivers. The effect of variations in the cost of advertising on motor vehicle fatalities was also investigated in separate analyses. Advertising for alcohol should be banned from television because of adolescents health. Experts have proof that adolescent who watch more television with alcohol in it, tend to be drinking at a young age and when they are older become alcoholics. Advertising alcohol .


Alcohol and Advertising Essay | railfwaysa.cf


Get access to this section to get all the help you need with your essay and educational goals. To give you a background on alcohol, here is a quick refresher on how it works and the effects it has on your body. The effects of alcohol are very frightening to even consider. From there you can go all the way down to mg which will more than likely cause death. It is an extremely scary thought to know that a substance that can cause death is freely advertised on television so that even our children can see it, alcohol advertising essay.

In fact, they are the targets of some manufacturers marketing. In this paper we will show you both sides of whether alcohol companies should be allowed to advertise on television or not and then give you our alcohol advertising essay. Adults need to take the responsibility to protect children from undue influences as much as they can.

Banning alcohol advertisements would be a simple way to help this process. In a recent study done by the Center for Media Education CMEalcohol advertising essay, they found that many alcohol companies actually target youth even though it is illegal for them to drink.

This shows a blatant attempt on their part alcohol advertising essay recruit new consumers alcohol advertising essay are underage. There have been previous attempts to stop alcohol companies from targeting youth such as the Voluntary Alcohol Advertising Standards for Children Act, but that is just the thing, alcohol advertising essay, it is voluntary.

This Act pressures broadcasters to simply not run alcohol advertisements. Alcohol companies should not waste their money making these ads to begin with. Instead, they need to target a more mature audience who have the right to consume their products.

Many of these companies have, in the past, even advertised on the youth-oriented MTV. Anheuser-Busch just recently pulled their ads off MTV. This is a scary revelation, that our children know more about beer ads than the cartoon characters who promote good products.

There are too many people who are hurting themselves and others as a result of alcohol abuse, alcohol advertising essay. In the past, there have been studies done that find there is nothing wrong with alcohol companies advertising on TV, but a study done by the Marin Institute found differently, alcohol advertising essay.

Granted that these are not just children but they had to start somewhere too and more than likely they began drinking at a young age. One way to help reduce these injuries and deaths is to create counter-ads.

Consumption decreases as the level of counter-advertising rises. The study done by Saffer at the Marin Institute was a long one, it took three years to complete. With all of his resources he was able to come to some concrete results using a proven theory. Another survey done by the Robert Wood Johnson Foundation gave remarkable results. One particular finding was very interesting in that it said sixty-seven percent of Americans would support alcohol advertising essay ban on television advertising on liquor.

These kids had to learn it somewhere. Television is becoming a way of life for many teenagers and they take what is on it as the truth. For many of them, discerning between what is the truth and what is just great advertising becomes near impossible. They need help and it is our responsibility as adults to help them.

Remaining ads would, for the first time, honestly reflect that alcohol is the number-three killer in America today, taking a toll oflives yearly. Those ads would bear a rotating series of health and safety messages, reminding all viewers and listeners of some of the major risks related to drinking. The bill would answer the concerns of many parents and adults who feel the alcohol companies go too far in targeting youths, alcohol advertising essay.

Alcohol companies need to be more responsible for who they target and they should also be prepared to handle the consequences of their actions as more and more people die as a result of their products. They are the ones that should be held accountable for the deaths of so many innocent people. They also should include in their advertisements the real facts. Doing this may deter people from becoming alcohol abusers. They need to tell the truth and the truth is that alcohol does no good for anyone, alcohol advertising essay, it only hurts and destroys people and the people around them.

The First Amendment to the Constitution alcohol advertising essay us the right to free speech. The American Advertising Federation opposes any effort to restrict truthful advertising about any product or service. Supreme Court has affirmed that truthful commercial speech enjoys the free speech protections of the First Amendment alcohol advertising essay including speech about so-called sin products.

There are some that believe that the advertising would be okay if they would agree to put warnings on the advertisements. The advertising the alcohol industry does do is simply to keep the customers they already have. Final Conclusions As you can see from our research, there is solid evidence that advertising alcohol on television needs to stop the way it is being done right now.

There are entirely too many targets put onto young viewers. The industry may claim that it is not targeting them but there is really no explanation otherwise. Beverage alcohol advertising should not:.

Beverage alcohol advertising should not include the licensing of youth-oriented clothing or toys that feature alcohol brand names, logos, or trade characters. Beverage alcohol advertising should not portray or encourage drinking by pregnant women or women who are seeking to become pregnant. Beverage alcohol advertising should not model, suggest, or otherwise encourage heavy consumption. Beverage alcohol advertising should not portray or encourage drinking by alcoholics or other groups particularly vulnerable to alcohol abuse.

Beverage alcohol advertising should not state or imply that any level alcohol advertising essay alcohol consumption is risk-free or safe. Beverage alcohol advertising should not associate alcohol consumption with high-risk activities or with alcohol advertising essay that require alertness. Beverage alcohol advertising should not depict revelry or alcohol advertising essay at the possibility of inebriation, alcohol advertising essay.

Beverage alcohol advertising should not portray drinking as a means to achieve popularity or social acceptance, sexual appeal, or social or financial status. Beverage alcohol advertising should not portray drinking in association with sexual passion, promiscuity, or any other amorous activity as a consequence of or in association with alcohol consumption.

These rules would be wonderful if the alcohol companies would follow them. But, with the First Amendment backing them up, they are not going to change the way they market without a fight. The cartoons are working for them, so why should they change? There is a growing problem in this country with underage and binge drinking and these advertisements are only adding to the problem.

We need to stop the problem at its root, alcohol advertising essay, which would mean taking the Budweiser frogs off the air. They may even retain more profit because their advertising expense would be dramatically cut.

We need to regulate these advertisements now! The Marin Institute. Center for Science in the Public Interest, alcohol advertising essay. Press Conference on Alcohol Advertising Reforms. May 16, Spring V33 n p47 Alcohol and Advertising Essay A. Words: Category: Database Pages: Get Full Essay Get access to this section to get all the help you need with your essay and educational goals.

Get Access. Get instant access to all materials Become a Member.

 

Free alcohol advertising Essays and Papers

 

alcohol advertising essay

 

alcohol and advertising Essay - Alcohol and Advertising Throughout the history of television, viewers have raised many questions about alcohol advertising. Does advertising influence alcohol consumption. Does it has an impact on alcohol abuse or alcohol related disease and death. How is . Alcohol advertising does not affect young people and their alcohol consumption. Advertising for alcohol is not big cause because it really does no harm and does not have bad intentions. Alcohol ads are rare on tv, and if there are some, the ads are not very clear on what they are displaying. Alcohol advertising was found to be significantly related to total and nighttime vehicle fatalities, although the effects appeared to be greater for older than for younger ( to year-old) drivers. The effect of variations in the cost of advertising on motor vehicle fatalities was also investigated in separate analyses.